A business’ name, logo or slogan (its “trademark”) can become priceless over time, going hand in hand with the business’ product or service and its hard-earned reputation.

Whether a client is in the process of selecting a trademark or has already invested time and money in an existing trademark, Souza Roy will evaluate the trademark, determine whether federal registration of the trademark is advisable and prepare the applications for federal registration with an eye towards maximum trademark protection while avoiding costly opposition.

We also track trademark registration maintenance deadlines for our clients to ensure that existing registrations are properly and timely maintained and renewed, and will handle trademark assignments and licensing when necessary. With the assistance of our litigation experts, we will represent our clients with trademark infringement matters to protect the integrity of their valuable trademarks.